FREMONT, CALIFORNIA, Feb 7th, 2020, Deep.BI, an AI-powered data solutions company focused on real-time scoring and intelligent data augmentation for user-centered engagement, has announced that El Confidencial, Spain’s leading digital newspaper, has signed an agreement to begin implementing Deep.BI’s dynamic paywall intelligence, powered by real-time Propensity to Purchase scoring and dynamic registration system.
Deep.BI will be working with El Confidencial on creating a custom dynamic registration system and a dynamic paywall tailored to the engagement habits of their readers. Using Deep.BI’s advanced technology, which enables fully automated real-time decision making to drive paywalls, marketing automation tools and more, El Confidencial will be able to use this data geared at maximizing subscriptions while maintaining ad revenue and enhancing reader experience.
“We were impressed with the case study we saw where Deep.BI’s solution was able to improve the base paywall’s conversion rate by up to 15x through the use of a real-time dynamic paywall with Propensity to Purchase scoring while simultaneously improving user experience on the site and maintaining ad revenues. We’re looking forward to achieving the same results at El Confidencial through our cooperation.”
— ALEJANDRO LASO MORENO, DIRECTOR OF INNOVATION AND PRODUCT
With the addition of Deep.BI’s analytics layer, El Confidencial will be able to significantly enhance user engagement and content strategy. Both companies look forward to the implementation of Deep.BI’s personalized Propensity to Subscribe/Churn algorithms as well as Deep Content Attribution Scoring, enabling El Confidencial to further refine content strategies to attract and convert subscribers.
El Confidencial is Spain’s leading digital newspaper with an offering focused on economic, financial and political news. Started as an online newspaper in 2010, El Confidencial has approximately 220 million page views and 16.5 million unique users per month.
Deep BI is a comprehensive data solutions company that offers powerful flexible products for data analysts, product teams and management through a platform incorporating data analytics, a Business Intelligence layer, and a data warehousing platform with a key focus on real-time scoring & data augmentation. Using our Machine Learning and Data Science capabilities we're able to serve customers in the retail, fraud detection and financial market verticals as well as the media and marketing sectors.
